Lightspeed Venture Partners: The culture makers of Sand Hill Road
Known especially for its success in enterprise, or B2B, investments, Lightspeed has been a major player in Silicon Valley’s venture capital scene since its founding in the late ‘90s. To stand out in the VC landscape, we had to demystify the process of finding, nurturing, and building successful companies. So we focused our strategy on the art, science, hard work, experience, and foresight the job requires.
We called it Venture Craft.
We developed a bold, iconic identity with sturdy visual elements and a strong verbal POV that the firm could hang its long list of accomplishments on.